James Gould
Market Development – Gatorade

In his role with Gatorade, James oversees all high school and college accounts in DC, Northern Virginia, and Prince Georges County, MD. James is embedded in local athlete communities and plays a critical role on a national team responsible for the development and execution of unique marketing and sales initiatives. He leads local brand education efforts to create advocacy and help increase product understanding and usage. James’s team is spearheading Gatorade’s Equity in Sport Campaign in major metropolitan areas across the country.

In addition to his work with Gatorade, James has been coaching basketball for over 10 years. Currently, he is the Head JV Girls Basketball Coach at Sidwell Friends. James is a graduate of Canisius College with a B.S. in Business Management, and Virginia Commonwealth University with a Masters in Sport Leadership.